UFK Media proudly announces its expansion into the Middle East market through a strategic collaboration with RAR Sports Impact, a Dubai-based sports and media company. This partnership marks a significant step in UFK Media’s growth journey, reinforcing its vision to establish a global footprint in sports media and digital production.
The collaboration brings together the creative excellence of UFK Media and the regional expertise of RAR Sports Impact, aiming to deliver innovative content solutions, impactful storytelling, and high-quality digital production across the Middle East sports industry.
The UAE represents a vibrant and rapidly growing market, hosting a wide range of annual sporting events and serving as a central hub for sports in the Middle East. With its world-class infrastructure and diverse audience, the region offers immense opportunities for innovative sports content and digital engagement.
The partnership is led by Rangzab Ahmed, Founder of RAR Sports Impact, and Umar Farooq Kalson, Founder of UFK Media as both committed to transforming the sports media landscape through collaboration and innovation.
“This partnership represents an exciting new chapter for UFK Media,” said Umar Farooq Kalson. “Expanding into the Middle East allows us to bring our creative approach and digital expertise to a broader audience while working alongside a strong regional partner.”
Rangzab Ahmed added, “We are thrilled to join hands with UFK Media. Their trendsetting work and proven track record in sports content production align perfectly with our vision to elevate the standard of sports media in the region.”
With this alliance, both companies aim to unlock new opportunities in sports coverage, digital campaigns, and brand storytelling, catering to a rapidly evolving and highly engaged audience base in the Middle East.
About UFK Media
UFK Media is a full-service digital production and media company, offering a one-stop solution for creative content, social media strategy, and brand storytelling. Renowned for its trendsetting approach—particularly in sports media—the company helps brands connect with audiences through compelling, high-impact digital experiences.
Over the past two years, UFK Media has delivered digital coverage for major cricket properties including the Zim Afro T10, Lanka T10, and Abu Dhabi T10 leagues, as well as the Prime Minister’s Youth Program in Pakistan. The company has also partnered with Lahore Qalandars for two consecutive seasons (2025 and 2026), further solidifying its position as a trusted name in sports media production.
About RAR Sports Impact
RAR Sports Impact is a Dubai-based sports and media company focused on delivering innovative solutions, partnerships, and content strategies within the regional sports ecosystem.
The collaboration brings together the creative excellence of UFK Media and the regional expertise of RAR Sports Impact, aiming to deliver innovative content solutions, impactful storytelling, and high-quality digital production across the Middle East sports industry.
The UAE represents a vibrant and rapidly growing market, hosting a wide range of annual sporting events and serving as a central hub for sports in the Middle East. With its world-class infrastructure and diverse audience, the region offers immense opportunities for innovative sports content and digital engagement.
The partnership is led by Rangzab Ahmed, Founder of RAR Sports Impact, and Umar Farooq Kalson, Founder of UFK Media as both committed to transforming the sports media landscape through collaboration and innovation.
“This partnership represents an exciting new chapter for UFK Media,” said Umar Farooq Kalson. “Expanding into the Middle East allows us to bring our creative approach and digital expertise to a broader audience while working alongside a strong regional partner.”
Rangzab Ahmed added, “We are thrilled to join hands with UFK Media. Their trendsetting work and proven track record in sports content production align perfectly with our vision to elevate the standard of sports media in the region.”
With this alliance, both companies aim to unlock new opportunities in sports coverage, digital campaigns, and brand storytelling, catering to a rapidly evolving and highly engaged audience base in the Middle East.
About UFK Media
UFK Media is a full-service digital production and media company, offering a one-stop solution for creative content, social media strategy, and brand storytelling. Renowned for its trendsetting approach—particularly in sports media—the company helps brands connect with audiences through compelling, high-impact digital experiences.
Over the past two years, UFK Media has delivered digital coverage for major cricket properties including the Zim Afro T10, Lanka T10, and Abu Dhabi T10 leagues, as well as the Prime Minister’s Youth Program in Pakistan. The company has also partnered with Lahore Qalandars for two consecutive seasons (2025 and 2026), further solidifying its position as a trusted name in sports media production.
About RAR Sports Impact
RAR Sports Impact is a Dubai-based sports and media company focused on delivering innovative solutions, partnerships, and content strategies within the regional sports ecosystem.
