UFK Media successfully completed a six-month nationwide digital coverage project for the Prime Minister’s Youth Programme Talent Hunt, in collaboration with Lahore Qalandars, capturing Pakistan’s largest grassroots cricket initiative through powerful photos, videos and storytelling.
UFK Media set out to do more than document a tournament. When the Prime Minister’s Youth Programme Talent Hunt partnered with Lahore Qalandars, the objective was to capture hope, effort and opportunity as they unfolded across the country. Over a period of six months, UFK Media traveled across all 28 cities of Pakistan, covering trials from major urban centers to remote regions. This extensive journey allowed the project to truly reflect the scale and diversity of Pakistan’s cricketing landscape, ensuring that no region was left unseen.
From crowded grounds to far-flung venues, UFK Media followed hundreds of thousands of young male and female cricketers who came forward to showcase their talent. Many carried dreams rather than recognition, stepping into structured trials for the first time in their lives.
The UFK Media cameras captured long trial days, nervous first nets, raw performances and moments of quiet confidence. Coaches, selectors and mentors played a crucial role, reinforcing the belief that talent exists everywhere when given a fair and transparent platform.
Working closely with Lahore Qalandars’ internationally recognized player development system and the vision of the Prime Minister’s Youth Programme, UFK Media shaped these moments into a clear and credible narrative. The focus remained on process, impact and authenticity rather than glamour. Through consistent photo and video coverage, UFK Media significantly strengthened the Programme's outreach, taking the story of the Talent Hunt beyond venues and into homes, communities and digital platforms across Pakistan.
As the project concluded, it left behind more than content. It documented a nationwide pathway for young cricketers, amplified unheard voices and reinforced trust in a merit-based system. For UFK Media, the successful completion of this project marked another milestone in delivering large-scale sports documentation and digital storytelling. It reaffirmed the role of meaningful media in connecting opportunity with belief, and in helping dreams find direction.
UFK Media set out to do more than document a tournament. When the Prime Minister’s Youth Programme Talent Hunt partnered with Lahore Qalandars, the objective was to capture hope, effort and opportunity as they unfolded across the country. Over a period of six months, UFK Media traveled across all 28 cities of Pakistan, covering trials from major urban centers to remote regions. This extensive journey allowed the project to truly reflect the scale and diversity of Pakistan’s cricketing landscape, ensuring that no region was left unseen.
From crowded grounds to far-flung venues, UFK Media followed hundreds of thousands of young male and female cricketers who came forward to showcase their talent. Many carried dreams rather than recognition, stepping into structured trials for the first time in their lives.
The UFK Media cameras captured long trial days, nervous first nets, raw performances and moments of quiet confidence. Coaches, selectors and mentors played a crucial role, reinforcing the belief that talent exists everywhere when given a fair and transparent platform.
Working closely with Lahore Qalandars’ internationally recognized player development system and the vision of the Prime Minister’s Youth Programme, UFK Media shaped these moments into a clear and credible narrative. The focus remained on process, impact and authenticity rather than glamour. Through consistent photo and video coverage, UFK Media significantly strengthened the Programme's outreach, taking the story of the Talent Hunt beyond venues and into homes, communities and digital platforms across Pakistan.
As the project concluded, it left behind more than content. It documented a nationwide pathway for young cricketers, amplified unheard voices and reinforced trust in a merit-based system. For UFK Media, the successful completion of this project marked another milestone in delivering large-scale sports documentation and digital storytelling. It reaffirmed the role of meaningful media in connecting opportunity with belief, and in helping dreams find direction.
