UFK Media continues to redefine digital sports storytelling, building on its landmark collaboration with Lahore Qalandars by influencing content strategies across multiple franchises in this year’s Pakistan Super League (PSL).
Following last season’s groundbreaking digital coverage for Lahore Qalandars—the defending champions—several PSL teams have drawn clear inspiration from UFK Media’s innovative approach. From trendsetting “Playing XI” videos to match-day animations that celebrate iconic city landmarks, creating a stronger connection with local audiences and the creative adaptation of viral meme formats, UFK Media’s signature style has quickly become a benchmark within the league.
On the field, Lahore Qalandars—entering the season as title defenders—fought a competitive campaign under captain Shaheen Shah Afridi but narrowly missed out on a playoff spot. Despite securing five wins, the team was edged out of qualification by the slimmest of margins, falling short on net run rate in a tightly contested race with Hyderabad Kingsmen.
This widespread adoption underscores UFK Media’s role as a creative leader in the sports media landscape. Its ability to anticipate audience preferences and produce culturally relevant, high-engagement content has not only elevated Lahore Qalandars’ digital presence but also reshaped how franchises connect with fans.
“The impact of our work across the league is a proud moment for us,” said Umar Farooq Kalson, founder of UFK. “It reflects our commitment to innovation and our focus on setting trends rather than following them. It’s great to see others taking inspiration, and I’m glad it’s helping raise overall standards.”
By consistently pushing creative boundaries and delivering standout digital experiences, UFK Media has strengthened its reputation for excellence and originality. As the PSL continues to grow, UFK Media remains at the forefront, driving the evolution of sports content and inspiring a new standard for digital engagement.
About UFK Media UFK Media is a full-service digital production and media company, offering a one-stop solution for creative content, social media strategy, and brand storytelling. Renowned for its trendsetting approach—particularly in sports media—the company helps brands connect with audiences through compelling, high-impact digital experiences.
Over the past two years, UFK Media has delivered digital coverage for major cricket properties including the Zim Afro T10, Lanka T10, and Abu Dhabi T10 leagues, as well as the Prime Minister’s Youth Program in Pakistan. The company has also partnered with Lahore Qalandars for two consecutive seasons (2025 and 2026), further solidifying its position as a trusted name in sports media production.
Following last season’s groundbreaking digital coverage for Lahore Qalandars—the defending champions—several PSL teams have drawn clear inspiration from UFK Media’s innovative approach. From trendsetting “Playing XI” videos to match-day animations that celebrate iconic city landmarks, creating a stronger connection with local audiences and the creative adaptation of viral meme formats, UFK Media’s signature style has quickly become a benchmark within the league.
On the field, Lahore Qalandars—entering the season as title defenders—fought a competitive campaign under captain Shaheen Shah Afridi but narrowly missed out on a playoff spot. Despite securing five wins, the team was edged out of qualification by the slimmest of margins, falling short on net run rate in a tightly contested race with Hyderabad Kingsmen.
This widespread adoption underscores UFK Media’s role as a creative leader in the sports media landscape. Its ability to anticipate audience preferences and produce culturally relevant, high-engagement content has not only elevated Lahore Qalandars’ digital presence but also reshaped how franchises connect with fans.
“The impact of our work across the league is a proud moment for us,” said Umar Farooq Kalson, founder of UFK. “It reflects our commitment to innovation and our focus on setting trends rather than following them. It’s great to see others taking inspiration, and I’m glad it’s helping raise overall standards.”
By consistently pushing creative boundaries and delivering standout digital experiences, UFK Media has strengthened its reputation for excellence and originality. As the PSL continues to grow, UFK Media remains at the forefront, driving the evolution of sports content and inspiring a new standard for digital engagement.
About UFK Media UFK Media is a full-service digital production and media company, offering a one-stop solution for creative content, social media strategy, and brand storytelling. Renowned for its trendsetting approach—particularly in sports media—the company helps brands connect with audiences through compelling, high-impact digital experiences.
Over the past two years, UFK Media has delivered digital coverage for major cricket properties including the Zim Afro T10, Lanka T10, and Abu Dhabi T10 leagues, as well as the Prime Minister’s Youth Program in Pakistan. The company has also partnered with Lahore Qalandars for two consecutive seasons (2025 and 2026), further solidifying its position as a trusted name in sports media production.
